Considering this is my very first blog post, lets start with what I do for a living: Marketing, Advertising, Social Media, so on and so on.
Marketing. What is marketing? If you ask anyone under the age of 30 its Social Media. Wow, under the age of 30. Did you know my generation, Generation Y, is also considered the “Millennials” and we will be a majority of the population by the year 2015? Thats right, we are going to take over the population by 2015.
Interested in more information about my generation? Generation Y, the Millennial Generation (or Millennials), Generation Next, Net Generation, Echo Boomers, describes the generation following Generation X from probably 1982 to 1999. As there are no precise dates for when the Millennial generation starts and ends, commentators have used birth dates ranging somewhere from the mid-1970s to the early 2000s (decade). Experts differ on the start date of Generation Y. William Strauss and Neil Howe use the start year as 1982, and end years around the turn of the millennium, while others use start years that are earlier or later than 1982, and end years in the mid-1990s. One segment of this age-group has often been called the “eighties babies” generation, in reference to the fact that they were born between January 1, 1980 and December 31, 1989.
What does this all mean? It means when companies advertise, THEY SHOULD REALLY CATER TO US, or at least save some advertising dollars to advertise to us. That’s just my opinion but lets get real, we are the future. Those companies who are governed by the Baby Boom Generation (which means you were born from 1946-1964) have the most difficult time convincing their superiors that this is the way to go. Not only are these employees ABOUT TO RETIRE but they also are not computer-savvy. Trust I’ve been there.
Who would have thought that everything you could possibly want was online? Generation Y certainly did. I find it interesting growing up during the Facebook revolution. Facebook rules my world and will possibly rule the next few generations. How else would we keep in touch with others we went to junior high with or get that 50% off coupon at Anne Taylor Loft (I just did one not too long ago!).
Where do you fall? Just curious…